General Manager - Latam (Fintech Company)
Location: Remote in Latin America
Employment type: Full-time
Posted: 2 months ago
Why This Role Matters
MissionHires is helping a Fintech Company hire a General Manager to own and scale it's app across US/EU to Spanish-speaking Latin American corridors. You will own the P&L, drive community-led growth, forge partnerships, run offline/online campaigns, manage CRM and agencies, and collaborate with Product/Ops/Engineering to ensure operational excellence. This role suits an entrepreneurial leader with deep networks in LatAm diaspora communities, fluent in English and Spanish, and experienced in high-growth environments.
How You'll Contribute
- Own the end-to-end P&L for assigned corridors, delivering revenue growth and profitability
- Build trust-based relationships with diaspora communities via in-person and online engagement
- Conduct ongoing customer research with transfer senders to inform strategy
- Initiate, negotiate, and execute partnerships with community associations and organizations
- Plan, launch, and optimize offline and online advertising campaigns
- Source, onboard, and lead community ambassadors and influencers
- Manage external agencies across paid media, creative, and events
- Oversee customer CRM execution and lifecycle communications
- Collaborate with Product, Ops, and Engineering to improve success rates and reduce latency
- Measure and improve operational efficiency, financial performance, and growth metrics
- Develop and execute a comprehensive corridor growth strategy
- Represent the brand at community events and activations
What Makes You a Great Fit
Fluency in English and Spanish
Based in or willing to relocate to NYC, Mexico City, Bogota, or Sao Paulo
Experience scaling fintech startups
8+ years in high-growth environments (startups, marketing, scale-ups, or similar)
Proven P&L ownership with track record of hitting revenue and profitability targets
Strong business development and partnerships experience
Experience managing influencers and ambassadors within Latin American communities
Hands-on experience in offline and performance marketing (preferred)
Deep knowledge of and networks within Latin American diaspora communities; comfortable with grassroots, on-the-street activation
Bachelor’s or Master’s degree
Growth and owner mindset with familiarity across customer acquisition channels and target attainment
Analytical skills with experience using data to guide decisions and optimize growth efforts
Metrics-driven approach with focus on tracking and improving performance against ambitious targets
Who We Are, What We Stand For
MissionHires is the AI hiring partner of top talent teams. Our platform helps recruiters, agencies, and top companies source, engage with, and evaluate top talent 10 times faster than job boards.
To bridge the gap between companies and passionate talent.
Frequently Asked Questions
Is this General Manager role remote or location-based?
It’s a remote role, with candidates based in or willing to relocate to NYC, Mexico City, Bogota, or Sao Paulo.
Do I need to be bilingual for this position?
Yes, fluency in English and Spanish is required.
What markets or corridors will I be responsible for?
You’ll own operations for US/EU to Spanish-speaking Latin American corridors.
What are the main responsibilities day to day?
Own the P&L, drive community-led growth, manage partnerships, run offline/online campaigns, oversee CRM, and collaborate with Product/Ops/Engineering.
How many years of experience are required?
8+ years in high-growth environments such as startups, marketing, or scale-ups.
Is fintech experience necessary?
Yes, experience scaling fintech startups is required.
Will I manage agencies and influencers?
Yes, you’ll manage agencies for paid/creatives/events and lead community ambassadors and influencers.
What kind of metrics or skills are expected for growth?
You should be metrics-driven, analytical, and familiar with customer acquisition channels and using data to optimize growth.