Senior Director of Marketing and Communications - Miami, Florida
Published
Location: On Site in Miami, Florida, United States
Employment type: Full-time
Salary: $180,000 - $190,000 per year
Posted: 4 months ago
Why This Role Matters
Senior Director of Marketing and Communications
Lead integrated marketing and communications strategies across a multi-site travel-focused retail and restaurant portfolio. Drive brand visibility and revenue growth in high-traffic environments by aligning messaging with customer behavior and location dynamics. Apply data-informed insights to guide campaign timing and positioning. Manage sensitive communications during operational disruptions and cultivate strategic partnerships to support co-marketing initiatives.
How You'll Contribute
Sr Director of Marketing and Communications responsibilities include:
- Develop and execute integrated marketing strategies to drive brand awareness across multi-site travel environments.
- Deliver location-specific approaches by venue, informed by market research and competitive insights.
- Establish KPIs and measure ROI to optimize campaign performance.
- Ensure brand consistency across all concepts and lead crisis and reputation communications.
- Collaborate with franchise partners, authorities, agencies, and vendors on co-marketing initiatives.
- Create high-impact messaging for fast-paced settings across social, mobile, and location-based channels.
- Support digital innovation including kiosk ordering and contactless experiences.
- Lead and scale marketing teams through new openings while serving as the steward of brand integrity across all internal and external touchpoints.
What Makes You a Great Fit
Sr Director of Marketing and Communications candidates must possess:
- 10+ years marketing experience, 5+ years in senior leadership
- Multi-location or franchise marketing management experience
- Excellent communication and presentation skills
- Deep digital marketing and social media expertise
- Ability to work in high-pressure, fast-paced settings
- Flexibility for non-traditional hours during peak travel periods
- Brand building experience
- Experience with multiple restaurant concepts at one time
- Must have an understanding of airport operations and retail, restaurant, hospitality, or travel industry background.
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