Principal Product Designer (Elder Care)

Papa is hiring a Principal Product Designer to architect and lead end-to-end product and service design for a multi-actor care ecosystem supporting older adults and their family caregivers. Reporting to the CTO, this hands-on design leader will own experience and service architecture, evolve accessible design systems, drive research and data-informed iteration, and represent design at the executive level while mentoring designers. Remote (US) with competitive salary, equity, and comprehensive benefits.

• Architect offline-to-online service journeys that translate digital requests into real-world human connections
• Lead D2C and referral experience design to optimize conversion while preserving a warm, personal care brand
• Design multi-actor programs and services that deliver measurable outcomes for members and families
• Build high-fidelity, logic-rich prototypes using tools such as Figma, Framer, Webflow, or similar
• Evolve and maintain an accessible, WCAG 2.1+ compliant design system for mobile and web, with a focus on aging populations
• Conduct qualitative and ethnographic research with members, Papa Pals, and caregivers to uncover unmet needs
• Facilitate cross-functional design sprints and co-creation workshops with Engineering, Data, Product, Operations, and partners
• Translate research insights and health outcomes data into actionable, iterative design improvements
• Represent Design at the executive level; co-author design, technology, and business strategy with the CTO
• Mentor designers and uphold design quality across the organization
• Own the full product design lifecycle from discovery through post-launch monitoring and iteration

• 10+ years designing complex human services products (e.g., healthcare, education, hospitality)

• Expert mastery of Figma and high-fidelity prototyping for complex logic flows

• Proven ability to shape strategy upstream of engineering through clear visual artifacts and narratives

• Exceptional storytelling and executive presentation skills; able to defend decisions with empathy and technical logic

• Portfolio of large-scale, shipped products solving complex systemic problems

• Expertise across the end-to-end design process: ethnographic research, synthesis, prototyping, delivery, and post-launch analysis

• Experience maintaining accessible (WCAG 2.1+) multi-platform design systems

• Familiarity with research and analytics tools (e.g., UserTesting, Dovetail, Hotjar/FullStory, Mixpanel, Segment, Amplitude)

• Comfort using AI-native tools to accelerate workflow and quality

• Proficiency in service blueprinting and journey mapping tools (e.g., Miro, Lucidchart, FigJam)

• Ideally: experience with direct-to-consumer products, CMS frameworks, HIPAA compliance, age tech or caregiver platforms, and referral/self-pay funnels focused on trust-building

• Competitive salary and equity package

• Medical, dental, and vision insurance coverage

• HSA/FSA

• 401(k) plan with a match up to 4%

• Flexible PTO

• Parental leave and caregiver leave

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