Performance Marketer

We are looking for a results-driven B2B Performance Marketer to own our Paid Media initiatives at Springworks. You’ll run acquisition campaigns for our in-house products, events and our community. You’ll be playing a vital role across all major initiatives at Springworks. You’ll need to have a strong background in SaaS performance marketing, a deep understanding of customer acquisition strategies, and the ability to execute high-impact campaigns across multiple channels. Most importantly, you’ll need to stay updated with regards to the latest trends that’s happening in digital marketing especially after the advent of AI.

• Strategic Campaign Management:

  • You’ll need to develop and execute high-performing paid media campaigns across platforms like Google, LinkedIn, Meta, Bing, YouTube and non-conventional channels like Reddit, Quora for experimentation.

  • Leverage audience insights, competitive research, and market trends to craft data-backed targeting strategies that maximize conversion rates.

  • You’ll need to set clear expectations and goals for each campaign wrt the Ad platform and make sure the stakeholders are informed and in-line with your vision.

• Data-Driven Optimization:

  • Continuously monitor, analyze, and refine campaign performance based on key metrics to maximize return on investment (ROI).

  • You’ll need to look further than leads and need to tie your efforts directly to pipeline ~ revenue and take decisions accordingly.

• Performance Tracking & Reporting:

  • Monitor and optimize CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and CPL (Cost Per Lead) to ensure cost efficiency.

  • You should be able to create excel dashboards that represent the most important pipeline metrics in accordance with our CRM (We use Zoho CRM at Springworks).

• A/B Testing, Automation & Experimentation:

  • Implement testing frameworks to optimize landing pages, ad creatives, targeting strategies, and overall conversion rates.

  • Set up automation workflows using tools like Zapier and n8n to improve efficiency, reduce manual workload, and ensure smooth data flow across marketing systems

• Budget Management:

  • Plan, allocate, and oversee marketing spend.

  • Work together with the stakeholders across marketing and finance to ensure cost effectiveness.

• Collaboration with Design, Content, Sales & MarkOps:

  • Collaborate across departments to ensure campaign efficiency. Ensure Ad creatives are in-line with both design and marketing, pipeline metrics are being achieved in coordination with Sales, content efforts with content teams for demand-gen campaigns and finally managing the entire marketing infrastructure by joining hands with Marketing Operations.

• 3-5 years of hands-on experience in B2B SaaS performance marketing.

• Strong understanding of SaaS sales cycles, customer lifetime value (CLV), and demand generation tactics.

• Proficiency in running and optimizing multi-channel paid campaigns.

• Expertise in using analytics tools to track campaign performance and drive strategic decisions.

• Hands-on experience with A/B testing, audience segmentation, and funnel optimization.

• Ability to manage budgets effectively while balancing growth and efficiency.

• Up-to-date knowledge of digital advertising trends and best practices.

• Work from anywhere effortlessly with our remote setup perk: Rs. 15,000 for furniture and headphones, plus an annual addition of Rs. 2,500.

• We care about your well-being! Our health scheme covers not only your physical health but also your mental and social well-being. We've got you covered from head to toe!

• Say hello to endless possibilities with our learning and growth opportunities. We're here to fuel your curiosity and help you reach new heights.

• Take a breather and enjoy 30 annual paid leave days. It's time to relax, recharge, and make the most of your time off.

• Let's celebrate! We love company outings and celebrations that bring the team together for unforgettable moments and good vibes.

• We'll reimburse your workation trips, turning your travel dreams into reality.

Join our remote team and experience the freedom and flexibility of asynchronous communication. Apply now!

Know more about Springworks:

1. Life at Springworks: https://www.springworks.in/blog/category/life-at-springworks/

2. Glassdoor Reviews: https://www.glassdoor.co.in/Overview/Working-at-Springworks-EI_IE1013270.11,22.htm

3. More about Asynchronous Communication: https://www.springworks.in/blog/asynchronous-communication-remote-work/