Digital Communications Specialist

Ziplines Education is seeking a passionate and creative Digitial Communications Specialist to join our dynamic marketing and admissions team. This role is perfect for someone 1-2 years out of college with a knack for monitoring and understanding social media, responding to posts quickly and appropriately, and using analytics and technology to improve processes. As a Digital Communications Specialist, you will play a crucial role in enhancing our brand's voice and connecting with our audience, aligning with our mission to empower adult learners.

Social Media Moderation & Community Management

• Monitor and moderate social media interactions, responding quickly and professionally.

• Engage followers and maintain a response database to ensure brand consistency.

Crisis Management

• Proactively monitor discussions and address potential issues before they escalate.

• Manage crises, escalating when needed to protect the brand

Process Improvement & Documentation

• Build, manage and maintain feedback loops across Ziplines.

• Implement technology solutions and process improvements to continuously refine and document best practices.

• Develop scalable systems for consistent moderation and engagement.

Collaboration

• Partner with marketing, university partnerships, and admissions teams to align engagement efforts with broader social and marketing strategies.

• Ensure all interactions drive audience growth, maintain brand reputation, and enhance partner satisfaction.

Analytics & Reporting

• Track and analyze engagement metrics, including response times and sentiment.

• Provide actionable insights and regular reports to improve performance.

  
  

Industry & Trend Monitoring

• Stay up-to-date with platform changes and trends, applying insights to keep strategies relevant.

• Understand and implement new technologies, especially with AI, to drive improvements in the process.

• You have 2+ years of experience in social media moderation, copywriting and content engagement, etc.

• You are proficient with major social platforms (Instagram, Facebook, Twitter, LinkedIn) and social media tools (e.g., Hootsuite, Sprout Social, Buffer).

• You have strong communication skills and can manage high-volume interactions while keeping written responses professional and on-brand.

• You are highly organized and detail-oriented, with the ability to juggle multiple projects and tasks.

• You are analytical and process-oriented and can leverage technology to build for scale and drive efficiency. 

• Bonus points if you have any of the below: 

  • Experience with paid social media campaigns, social listening tools (e.g., Sprinklr, Brandwatch) or analytics tools (e.g., Google Analytics or native platform insights).

  • Familiarity with SEO principles and content marketing strategies for social media.

Our core values: 

• Focus on outcomes — students come first, always.

• Be trustworthy — deliver, be honest, have our backs. 

• Be humble — we’re in this together.

• Be curious — continuous learning drives innovation. 

• Be you — diverse thinking creates opportunity. 

• You value and will contribute to a transparent, no B.S. culture. 

Perks and benefits at Ziplines Education (full-time employees): 

Equity: Ownership is a core value, and each full-time employee can invest in Ziplines Education via a stock option (equity) grant, which will vest across four years.

Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays. 

Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year. 

Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family. 

401K: We know your future self will thank you when you start contributing to your company-sponsored 401k. 

Plus, additional benefits we’d be happy to share with you during the hiring process.