Director of Sales – Lawn & Garden Products (CPG) - Brampton, Canada

The Director of Sales is responsible for leading sales growth with major Canadian retailers including Canadian Tire, Home Depot, Costco, and others. This role requires strong sales leadership, proven success in Consumer Packaged Goods (CPG), and financial acumen with full P&L responsibility. Initially hands-on with key account management, you’ll transition into leading a sales team while driving profitability, growth, and client satisfaction.

• Manage and grow national accounts (Canadian Tire, Home Depot, Costco, Rona, etc.)

• Build and maintain strong retailer relationships at decision-maker level

• Develop and implement sales strategies aligned with company goals

• Lead, mentor, and grow a small team of sales professionals

• Drive profitability through P&L oversight, budgeting, and financial reporting

• Actively sell into new opportunities while supporting existing accounts

• Collaborate with supply chain and internal teams on product launches and transitions

• Monitor competitor activity and market trends to adjust strategies

• Prepare detailed sales reports and presentations for senior management

• Travel 10–25% (Toronto, Ottawa, Quebec, plus occasional international)

• 8+ years of B2B sales experience (preferably CPG)

• 5+ years of leadership experience managing sales teams

• Proven track record selling into large big-box retailers (Canadian Tire, Home Depot, Costco, etc.)

• Strong financial acumen: P&L, budgets, forecasting, strategy

• University or college degree in business or related field

• Intermediate Microsoft Excel, PowerPoint, and Word

• Base Salary: $175,000 – $200,000 CAD + bonuses (OTE $240,000+)

• Health benefits (partially company-paid)

• RSP matching

• Laptop & cell phone provided

• Reimbursement for travel, mileage, and further education

• Company social events

• Global brand with growth opportunities