Content Marketing Lead

Aldea is looking for a sharp, creative, and analytically-minded Content Marketing Lead to join their early team. This person will play a critical role in shaping our customer acquisition engine by turning long-form content into compelling, high-performing creative assets.

• Review and repurpose a deep archive of premium content (audio/video) for paid and organic marketing

• Ideate and execute short-form video clips, social content, and ad creative with a performance lens

• A/B test different formats, hooks, and platforms to identify what drives engagement and conversion

• Build systems and templates for scalable, repeatable content workflows

• Work closely with growth, product, and creative teams to align messaging across channels

• Strong content instincts and editing skills - especially for short-form video (Reels, TikTok, YouTube Shorts, etc.)

• Prior experience in performance marketing or growth-focused content roles

• Analytical mindset; comfortable using data to inform creative decisions

• Familiarity with creator economy, wellness, or personal development spaces is a plus

• Comfortable operating in fast-paced, startup environments