Chief Marketing Officer (Legal Firm) - Los Angeles, California

MissionHires is partnering with a high-growth plaintiff-side employment law firm to hire a visionary, data-driven Chief Marketing Officer (CMO). The CMO will own the marketing P&L, build and lead a high-performing team, and architect a scalable, multi-channel client acquisition engine across paid, organic, referral, and PR/thought leadership channels. Reporting to the Managing Partner, this hands-on executive will optimize CPA, implement robust analytics/attribution, integrate AI across marketing workflows, and ensure compliance with legal advertising rules—driving measurable ROI and sustainable firm growth.

• Develop, own, and execute a comprehensive, multi-channel marketing strategy aligned with firm growth goals
• Report to the Managing Partner and own the marketing P&L, budget, performance, and ROI
• Build, lead, and mentor an internal marketing team with clear roles, standards, and development paths
• Advise firm leadership on market positioning and business development opportunities
• Design and manage a client acquisition engine across paid media (Google, Meta, programmatic, OTT/streaming), SEO, direct mail, and referrals
• Establish and optimize a rigorous CPA framework, reallocating budget by channel-level ROI
• Implement lead scoring, intake optimization, and conversion funnel analysis with intake/case teams
• Build and manage a formal referral program (attorney networks, co-counsel, community partnerships, client advocacy)
• Own brand identity and ensure consistent representation across digital, print, and events
• Lead PR strategy: media relations, press, awards, and crisis communications
• Develop thought leadership (podcasts, webinars, speaking, authored content) to position attorneys as leaders
• Manage reputation across review platforms and legal directories (Avvo, Martindale-Hubbell, Super Lawyers)
• Own and optimize website, landing pages, SEO strategy, and paid/organic content
• Oversee social media strategy, cadence, engagement, and brand voice
• Develop content marketing across blogs, video, email, and multimedia to drive organic traffic and inbound leads
• Ensure compliance with legal advertising rules and state bar regulations across all channels/content
• Source, negotiate, and manage vendors/agencies; enforce performance-based accountability
• Conduct vendor performance reviews; retain, replace, or terminate based on data
• Maintain a vendor directory with benchmarks, terms, and renewal calendars
• Design and implement a centralized analytics dashboard with real-time channel/campaign/vendor performance
• Define, track, and report KPIs: CPL, cost per retained client, conversion rates, LTV, referral volume, organic growth
• Deliver regular performance reports with insights and strategic recommendations
• Establish attribution modeling to quantify channel contribution to clients and revenue
• Identify, implement, and govern AI tools for content, lead scoring, chat/intake automation, targeting, and optimization
• Create AI usage policies ensuring compliance, quality, and brand consistency
• Partner with operations to integrate marketing AI tools with case management and firm tech stack
• 90-day deliverables: full audit, baseline KPIs, live dashboard, 12-month roadmap with budget/ROI targets
• 6-month deliverables: vendor optimization, structured referral program, launch 2+ new channels, improved cost per retained client
• 12-month deliverables: fully optimized multi-channel operation, documented attribution, AI-enhanced engine, consistent reporting enabling confident investment decisions

• 8+ years progressive marketing leadership; 3+ years in a senior role (VP/CMO or equivalent)
• Proven success building/managing multi-channel programs with measurable ROI
• Deep expertise: paid media (Google Ads, Meta, programmatic), SEO/SEM, email, and social strategy
• Experience managing agencies/vendors, including contract negotiation and performance accountability
• Proficiency with analytics platforms (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud) and dashboarding tools
• Strong analytical/financial acumen; budget ownership and CPA optimization experience
• Excellent written and verbal communication; ability to translate data into clear executive narratives
• Proven experience creating/executing referral or partner marketing programs
• Hands-on implementation of AI tools within marketing workflows
• Preferred: legal/professional services or regulated-industry marketing experience
• Preferred: familiarity with plaintiff-side employment law, class actions, or contingency fee models
• Preferred: B2C marketing experience targeting individual consumers
• Preferred: podcast/webinar/event marketing background
• Preferred: Spanish-language marketing experience or bilingual proficiency
• Preferred: relationships with legal media, directories, or employment law communities

Competitive compensation package commensurate with experience, including a base salary, performance-based bonus tied directly to client acquisition metrics and marketing ROI, and a comprehensive benefits package.

MissionHires is the AI hiring partner of top talent teams. Our platform helps recruiters, agencies, and top companies source, engage with, and evaluate top talent 10 times faster than job boards.

To bridge the gap between companies and passionate talent.